Legal
Privacy policy
What we collect, why we collect it, and how to make us stop. Written to be read rather than to be survived.
Last updated 7 August 2026 · Effective 7 August 2026
1. Who we are
ANTE is operated by Mackor (Pty) Ltd (registration number 2019/410337/07), of Trentbridge Office Park, 183 Leonie Street, Doringkloof, Centurion, Gauteng, 0157, South Africa. In this policy "we", "us" and "ANTE" mean that company, and "you" means the person using the ANTE app or this website.
We are the responsible party (under South Africa's Protection of Personal Information Act) and the data controller (under the EU and UK GDPR) for the information described here. Our Information Officer can be reached at privacy@mackorgames.com.
2. What we collect
2.1 There is no sign-up
ANTE has no registration form. There is no email address, no password and no social sign-in button, because we would rather not hold any of that. The first time the app needs the network it creates an account for your device on its own and keeps a random token on the phone. That token is the account.
The practical consequence is worth stating plainly: we cannot identify you, and we cannot recover your account for you. If you want to move to a new phone, generate a transfer code in the app and enter it on the new device.
2.2 What is attached to that account
| What | Where it comes from |
|---|---|
| A random account token | Generated on your device; stored by us only as a one-way hash |
| Display name, if you set one | You — optional, and shown on the leaderboard |
| Run history, scores, streak, statistics | Generated as you play |
| Run input logs (the moves you made) | Generated as you play — used to validate scores and to power replays |
| League and friend memberships | You, and the people who add you |
| League chat messages | You — readable by the other members of that league, and by us when a message is reported |
| Reports and blocks | You, when you report or block someone |
| Subscription status and store order identifier | Google Play — we never see your card details |
We do not ask for your name, your email address, your contacts, your location or your photos, and the app contains no code that would collect them.
About chat. League chat is a private room of at most fifty people. It is not encrypted end-to-end, and it should not be treated as private from us: we can read a message when someone reports it, which is how we act on harassment at all. Deleting your account deletes your messages with it.
2.3 Collected automatically
- Server logs — IP address, timestamp and request path, retained briefly for security and abuse prevention. The daily boundary is fixed in UTC for everybody, so we have no reason to read your device clock and do not.
- Advertising identifier — the free game shows one ad between runs, served by Google AdMob, which reads your device's advertising ID. ANTE Club subscribers are not shown ads and no ad request is made for them. See 2.4.
- Crash and performance reports — stack traces and the state of the app at the moment it failed, if crash reporting is enabled in a future release. It is not enabled today.
- Product analytics — which screens you opened and which actions you took, tied to a pseudonymous identifier rather than to your name. Also not enabled today; this policy will not need rewriting if it is.
2.4 Advertising
Free players see one full-screen advertisement between runs, served by Google AdMob. There is no rewarded video, and there is nothing you can watch an ad to obtain — see the note below. AdMob processes a resettable advertising identifier to select and measure those ads.
In the EEA and the UK we ask for your consent first, through Google's User Messaging Platform. Declining means you see non-personalised ads rather than no ads, and you can reopen that choice any time from Your record → Ad privacy settings. ANTE Club subscribers are shown no advertising at all, and no ad request is made for them.
The ad cannot affect your score. It appears only between runs, after the run it follows has already been scored, submitted and ranked. There are no revives, no rerolls and no rewarded second chances anywhere in ANTE, which means there is no point in the game where watching an advertisement can change what happens next. That is a deliberate design constraint, not a coincidence.
2.5 This website
The website sets no advertising or analytics cookies. It stores your light or dark theme choice in your browser's local storage, and it uses a short-lived session cookie during email verification on the contact form. That is all.
3. Why we collect it, and our legal basis
| Purpose | Basis |
|---|---|
| Running the game, saving your run, showing leaderboards | Performance of our contract with you |
| Validating scores and detecting cheating | Legitimate interest in a fair leaderboard |
| Providing replays of finished runs | Performance of our contract with you |
| Managing subscriptions and handling refunds | Performance of our contract, and legal obligation |
| Crash reporting and performance work | Legitimate interest in a working app |
| Product analytics | Consent where required, otherwise legitimate interest |
| Personalised advertising | Consent |
| Answering your support messages | Legitimate interest in supporting our players |
We do not sell your personal information, and we do not share it with anyone for their own marketing.
4. Who we share it with
Only the service providers we need to run ANTE, each under contract and only for the purpose described:
- Cloud hosting and database — storing accounts, runs and leaderboards.
- Apple and Google — app distribution, sign-in, payments and subscription status.
- Crash reporting and analytics providers.
- Advertising partners — for free players only.
- Email delivery — verification codes and support replies.
The current named list of processors is published at privacy@mackorgames.com on request. We may also disclose information where the law requires it, or to establish or defend a legal claim.
Cross-border transfers. Some of these providers process data outside South Africa, including in the EU and the United States. Where that happens we rely on the transfer mechanisms POPIA section 72 and the GDPR permit, such as standard contractual clauses.
5. How long we keep it
| Data | Retention |
|---|---|
| Account, runs, scores, streak | Until you delete your account |
| Run input logs | 24 months, then deleted — replays for older seeds stop being available |
| Server access logs | 30 days |
| Crash reports | 90 days |
| Support correspondence | 24 months from the last message |
| Purchase records | As long as tax and accounting law requires, typically five years |
After you delete your account, your scores may remain on historical leaderboards in anonymised form — a score with no name attached — because removing them would rewrite other players' results.
6. Your rights
Wherever you live, you can ask us to:
- Show you what we hold about you, in a portable format.
- Correct anything that is wrong.
- Delete your account and the personal information attached to it.
- Restrict or object to processing based on legitimate interest.
- Withdraw consent for analytics or personalised advertising, at any time, from Settings → Privacy in the app.
Use Settings → Privacy in the app, the account deletion page, or email privacy@mackorgames.com. We respond within 30 days and we do not charge for it.
If you are unhappy with how we handled a request, you can complain to the South African Information Regulator, or to your local supervisory authority if you are in the EU or the UK.
7. Children
ANTE is rated for players aged 12 and over and is not directed at younger children. We do not knowingly collect personal information from a child under 13 (or the higher age of digital consent where you live). If you believe a child has given us their information, write to privacy@mackorgames.com and we will delete it. Accounts identified as belonging to minors do not receive personalised advertising.
8. Security
Traffic is encrypted in transit with TLS and data is encrypted at rest. Access to production systems is limited to the people who need it and is logged. We do not store passwords for accounts created through Apple or Google, and we never see or store your payment card details — those stay with the store.
No system is perfectly secure. If a breach affects your personal information we will notify you and the Information Regulator as the law requires.
9. Changes to this policy
When we change something material we will update the date at the top, and tell you in the app before the change takes effect. Continuing to play after that means you accept the updated policy.
Questions about any of this go to privacy@mackorgames.com, or through the support form.